I LIKE SOLVING PROBLEMS THROUGH DESIGN
Hi, I am Beth Sutton, a graphic designer by profession and color fanatic by nature. Combining color theories, forms and shapes, strategy and typography to develop dynamic and unique forms of communication is what I love best. I am a problem solver. I ask questions. I research. I discover the utmost essence of a business and then work directly with my clients to develop and extend branding representing every important aspect of that business in visual form. The end result? A beautiful design composition that presents your business perfectly and professionally!
MACBETH DESIGN HISTORY
I began Macbeth Design in 1995 when I found the need to stay at home and work so that I could care for my father who had just suffered a stroke. I found that working for myself quickly became a perfect fit for me as with each new project, I have the opportunity to explore a wealth of informational disciplines: ranging anywhere from law, assisted living, body lotions & creams, glassware, recreational programs, shipping, printing, medical supplies, food & beverage and so much more.
I am constantly learning, researching and exploring new ideas. Could I possibly be any more lucky to do this as a profession?
I started with a few clients, and those few clients were happy with their results and passed my name along, and those few continued to pass my name along, and here I am, so many years later—with clients all over the country. Developing unique and original branding and marketing strategies that my clients feel accurately reflects who they are is my true passion.
EXPERIENCE + EDUCATION
My experience includes serving as the Creative Director for a shopper marketing firm in the Cleveland, Ohio area where I worked on the Kraft Foods, Nabisco, Post and Gallo Wine accounts. I have spent 10 years at world-renown Doner where I developed brand activations for Sherwin-Williams, Kraftmaid, Arby’s, Things Remembered and other FORTUNE 500 companies. I walked away with a wealth of knowledge and experience worth gold.
I hold two Associates degrees, one in Fine Arts and another in Visual Communications. The former was from Reinhardt University and the latter was achieved at the Art Institute of Atlanta. I am a few months shy of completing yet another degree, my Bachelors of Science in Web Design and Development. My work has won national awards and has appeared on a national stage, literally, as I art directed the 30th annual Grammy Awards poster and program cover. This project also allowed me to do hand lettering, a side passion. You can download a copy of my resume here.
LIFE + INTERESTS
I draw inspiration from everything around me including architecture, interior design, nature, fashion and blogs like Design*Sponge and The Dieline. When I have time, I make jewelry using metal-smithing techniques I learned at the Cleveland Institute of Art. My award-winning jewelry has been featured in various fashion blogs and in The Plain Dealer and I’ve participated in countless art festivals including the famed Cleveland area event, Cain Park Arts Festival. I can’t imagine not creating things—I’ve done it as long as I can remember.
You can usually find me in front of my computer with a glass of raspberry ice tea jamming to ‘80s alternative, electronic/techno or some Rachmaninoff if I really need to “get in the zone”.
I believe in treating others with kindness; I believe in never standing still and constantly growing; and I think family is the most important thing we have. I love that through Macbeth Design, I am able to truly help others build the businesses they dream of and make a positive impact worldwide. As sappy as that sounds, it’s true.
If you’d like to discuss design projects ideas or have any questions, please reach out to me!